What happens when marketing departments learn about Agile?
They go “this is another methodology that will waste our time” to “wow, we love it”.
Why? They see that the daily stand up immediately improves their collaboration and communication.
Then when they start doing two-week goal setting and execution, they realize they can get done faster.
Has your sales and marketing team gone through Agile? What do they think? Send us your feedback at firstname.lastname@example.org.